Hi Tim See this example:
This is a bunch of text from the INS site. We have some information in this link text if you want to know more.In short Tim, just add it as you would an image. Using the add media button. What you should do is make it a relative link though. Example, the Add Media Button sets the href as: https://the-ins.org/wp-content/uploads/2016/10/test_pdf.pdf you should edit to be: /wp-content/uploads/2016/10/test_pdf.pdf Keep the text between the anchor tags the same as what is on the page on the old site. I hope that clears things up. PS: You might also run into a situation where the pdf from the old site is too large to be uploaded and you get a warning. If that happens just make a note of it so those can be handled later.